Indigo Hawks Announce Partnership with Taylor Corporation
The Indigo Hawks basketball team is pleased to announce its partnership with local premium apple producers Taylor Corporations. Hawks General Manager Jay Bratschi met with Taylor Corporations owners Kelvin and Cameron Taylor this week to discuss possible avenues for increasing community access to Hawks games. In a strong show of support, the Taylors have agreed to underwrite the cost of game admission. This will allow all the remaining Hawks home games this season to proceed with only a gold coin donation from each fan.
Taylor Corporations’ affiliation with the Hawks is an outlet for the company to contribute to Hawke’s Bay while supporting the team. They see Hawks games as a great activity for families to enjoy. “We want to help bring the community together by making the games accessible to as many people as possible,” said Kelvin Taylor. As lifelong residents of the Bay, it is important to the Taylors to give back to the place they call home.
There was an outstanding turnout of fans for last Sunday’s game against the Wellington Saints, for which only a gold coin donation was asked. Packing the arena out for games is an advantage for the team, as well as an opportunity for the people of Hawke’s Bay to get in on great basketball action in a family environment. “There is a concept in basketball known as ‘the sixth man’,” said Bratschi. “A full arena of vocal and enthusiastic fans creates an energy that feeds the players.”