The Hawks are excited to announce that Taylor Corp, a world wide exporter of New Zealand apples, will continue to be the naming rights sponsor for the team for the eighth consecutive season. This partnership, which began seven seasons ago, was a crucial lifeline for the team when they faced the threat of bankruptcy, and it has since grown into a successful partnership.

Taylor Corp’s unwavering commitment to the Hawks has been nothing short of remarkable. Throughout these seven seasons, they have provided invaluable support, ensuring the team’s success and fostering a deep sense of community spirit. This renewed agreement reaffirms their dedication to the Hawks, demonstrating their shared vision for the club’s growth and success.

In the face of adversity, Taylor Corp has demonstrated their true character. The Hawke’s Bay region, like many others, was severely impacted by Cyclone Gabrielle, and the challenges were immense. However, Taylor Corp’s response was nothing short of heroic. They deployed their resources, including a helicopter, to rescue people stranded on their roofs during the rising floodwaters, saving numerous lives.

“As an organisation, we are thrilled to have Taylor Corp remain a part of our whānau,” said Board Chair, Sally Crown. “Their contributions over the past several years have been invaluable, and they stood by us when we needed them most. Now, we return that support during their time of need.”

This renewed partnership is not just about sponsorship; it’s about solidarity and shared purpose. The Hawks are committed to working closely with Taylor Corp to assist them in raising the necessary funds to continue to be the naming rights sponsor. It’s a testament to the strength of this partnership, reflecting the mutual trust and support between the two entities.

The Hawks and Taylor Corp share a deep bond that extends beyond the basketball court. This renewed sponsorship marks a new chapter in their journey together, demonstrating the power of unity, even in the face of adversity. 

The team looks forward to an exciting and successful season ahead, with Taylor Corp’s name proudly emblazoned across the uniform as a symbol of resilience, community, and shared vision.